Profile pics dating site
As all free sites I came across a number of members simply looking for sex chat and some questionable profiles (scammers can create fake profiles).
It should go without saying put some character into your own profile (a little humor goes a long way) and of course put up the best photo you can of yourself.
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One important statistic to remember is that 20% of the profiles get 80% of the attention.
I found if you spend the time to set-up a comprehensive profile and (as with all dating sites) add quality pictures it is money well spent.
I was particularly impressed with the amount of people taking this online dating thing so seriously with lots of comprehensive local profiles to choose from with pic, interests etc.