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They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. That when you taste the wine, you could describe it, but it’s not a very useful description. And it’s the complexity and the completeness of the experience that tells you if you like a person or not.And this breaking into attributes turns out not to be very informative.And online dating was a very promising way to think about this solution for a marketplace that wasn’t working very well, and he tried online dating and he was just failing miserably, continuously. So I didn’t ask them to really enroll, I just took their profile sheets and asked people, "Could you fill those out but without your name? So this is kind of an initial observation that something is going wrong in this, in this market." And I took people that I liked more and I liked less, and I took their profile and I tried to figure out could I tell the difference? Imagine you went to 50 people you really like and 50 people you only like so-so, and you asked all of them to fill this profile, then you took this 100 profiles and you tried to sort them out into piles. And then went a step further, did some studies with online daters about how much they enjoyed it and what they were getting from it, until the final stage, we, I figured out, I thought I knew what was going on, which is that online dating sites assume that people are easy to describe on searchable attributes.And we show that this is actually much better and would lead to much more, much higher probability of going on a second, on a real date afterward.
And that different website allowed people to experience other people without all of these attributes.So the site basically looks at real dates—and think about what real dates are.They’re not about sitting in the room and interviewing each other about questions; they’re often about experiencing something together in the real world.And if I drop some things from the search, they would become as if they’re not important or much less important.So I think part of the problem is that the systems don’t give us the right information that we need.
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On top of that, there's another thing, is which, imagine I gave you this search criteria, which I asked you to search by height and weight and income and all of those things: you're going to use it.